Refresh has been appointed by The Chartered Institute of Plumbing and Heating Engineering (CIPHE) to support its ambitious growth plans.
CIPHE was looking for a PR agency to support it with a number of its strategic objectives for 2024 and beyond, which include supporting the team in growing the membership base amongst heating and plumbing engineers, cementing CIPHE as the voice of authority in the sector and raising awareness amongst consumers.
To deliver on these objectives, we will be developing an engaging, community-led hero campaign fronted by heating installer influencers, including an event, that is underpinned by press relations in key media.
Tim Sainty, Membership Director at CIPHE, said: “This year we took a strategic decision to reassess what we were doing, and through an extensive competitive tender process we engaged multiple agencies to present proposals, holding detailed discussions with select ones. Refresh emerged as a standout choice, demonstrating the confidence and expertise to challenge our brief while outlining a compelling vision for our potential impact.
“At a time of transformation for plumbing, heating and HVAC, Refresh's extensive industry experience instilled confidence in their ability to provide the CIPHE with a perspective and expertise necessary to deliver valuable services and resources across the sector, and higher quality outcomes for its customers. Having seen close-up how hard the team works to promote standards and excellence on projects such as the Heating Installer Awards, we are looking forward to our own refreshed approach starting in 2024."
Libby Zbaraska, Account Director at Refresh, said: “Through our Refresh owned Heating Installer Awards, we have had a close relationship with CIPHE for years. The institute has been doing great work to support heating installers throughout the industry, particularly when it comes to providing clarity around legislation, training, and renewables as we aim to meet Net Zero.
“So, it is great to be combining forces and working with them on CIPHE’s comms plan in 2024. Operating in a sector we know well and have worked in since Refresh was founded. We loved getting our teeth stuck into the brief and challenging it in true Refresh style. CIPHE has a brilliant opportunity to revamp its comms to increase memberships and drive awareness – so we’re delighted to be on this journey with them.”
The CIPHE was founded in 1906 and now with over 7,500 members, it is the only professional body for the UK plumbing and heating industry. The CIPHE is also a registered charity, aiming to protect the safety, health and wellbeing of the public.
CIPHE’s membership includes over 150 manufacturers and distributers, as well as practitioners, consultants, specifiers, designers, public health engineers, lecturers, trainers and trainees.
Refresh has been working with the plumbing and heating industry for over 14 years. Throughout this time, Refresh founded the Heating Installer Awards and has built an extensive network of installers, manufacturers and sector influencers.