UWLA urges installers to help capture hearts and minds of consumers

Yvonne Orgill

In Water efficiency, Water, Sustainability

Yvonne Orgill, MD at The Unified Water Label Association, (UWLA) has called on the industry to invest in motivating consumers to use water wisely, by promoting the Unified Water Label.

Yvonne made her comments as the UWLA launches a series of information packs for installers to mark World Water Day which took place in March and Earth Day on 22 April.

Yvonne says, “Our new packs have been developed to help installers drive home the Water Matters message and help consumers understand the link between using water, energy and their carbon footprint. The pack includes a range of tools, flyers, posters, social media posts and videos, with tips and advice on how to save water in the home.

“Consumer interest in sustainability is growing and recent research shows that they are willing to change behaviour patterns so that they can have a positive impact on the planet. Rising fuel prices are also changing attitudes, with more people wanting to save energy in order to save money.

“The Unified Water Label is an established and recognised smart tool that can provide consumers with the information they need to facilitate change, making it more important than ever to make the Label visible and illustrate the benefits.

“We have the support of manufacturers who have driven forward innovation to deliver bathroom products that use less water and energy. We now want to keep our focus on communication, encouraging those in the supply chain, especially those that install, to ensure more of these products are used in the home.

“If we are to succeed, we must all work harder, not just to help the consumer understand how much water they use and the consequences of their actions, but to make it matter. Changing behaviour is key to our success, and installers can help us by bringing the dialogue to their customers.”

The pack is available to download for FREE from the UWLA website.