Successful first GROHE X Summit “Caring for Water”

GROHE X Summit

In Industrial Associate, Events

Thriving dialogue with industry leaders and launching product innovations

GROHE is beyond thrilled to declare the first GROHE X Summit “Caring for Water” a great success – in every regard. The 17 different events broadcast over three days on the GROHE X digital experience hub recorded over 14,000 video views.

“We have brought together business representatives, leading researchers and experts, scientists and forward-thinkers, disruptors, innovators and designers to debate how to best navigate these uncertain times. I want to thank all guests who followed the call to come together to discuss how we can take better care of water today and tomorrow. I thank all GROHE partners and loyal customers for showing such appreciation for and interest in such an important topic. I hope we were able to spark many new ideas and provide new food for thought to implement in your business or your everyday life. In the last three days it has become more than clear that only together we can make a difference. Collaboration is the key to tackling the challenges of our time,” says Jonas Brennwald, Leader LIXIL EMENA.

From 7th – 9th March thousands of GROHE X visitors were presented with multi-media formats, from keynotes to masterclasses, from fact snacks to panel talks. The GROHE X digital experience platform turned into a hub of knowledge transfer on the topics of water, living and future homes. The various conversation formats revolved around three essential questions: When do we call a place home – today and tomorrow? How can we make buildings more sustainable? And water as an experience – a new mindfulness? A total of 17 sessions filled with first-hand insights, research-based data and analysis, expertise and know-how took all our registered guests on a journey with the goal of understanding the future of water and our relationship with it.

Professional partners, installers, architects, designers and end-consumers were at the center of the various sessions that took on the potential challenges and issues to be addressed when working, living and interacting with water. The Summit covered issues ranging from interior design trends and the development of innovative products to the improvement of customer relations and how GROHE has put its customers’ needs at the forefront of its go-to-market strategy.

GROHE Everstream: recirculating shower technology cleans, reheats and reuses water

Not only did the GROHE X Summit “Caring for Water” look at the business-centered challenges ahead. GROHE also presented its highly anticipated GROHE Everstream technology that cleans, reheats and reuses water. The shower system uses as little as a quarter of the water and a third of the energy typically required by traditional showers, translating into a cost saving of up to 65% a year for a four-person household, and up to 70% fewer CO2 emissions, depending on individual showering habits. GROHE Everstream technology will change the way we use water without compromising on comfort. It will be available from spring 2024 as the brand aims to have all GROHE concealed showers water-recycling-ready by 2030.

After introducing GROHE Everstream, the summit moved on to analyze how the construction eco-system can contribute to having positive effects on the environment and on the people that call these spaces their homes. Day three focused on the way we experience water as a new aid to mindfulness. As a matter of fact, architecture and innovative design can help heal stressed societies, say interior designers, architects and researchers alike. With its SPA sub-brand GROHE can address the increased demand for personal relaxation within the comfort of private bathrooms that – as discussed during various sessions – are increasingly transforming into spaces of personal well-being and self-care.

The GROHE X Summit events are now available on demand on the GROHE X digital experience hub.