Which? Trusted Trader

Get extra recognition - Become a Which? Trusted Trader

You’re already a CIPHE member. But with the added endorsement of Which? Trusted Traders, you’re even more likely to stand out from the rest and boost your business.

Give your customers added confidence

Which? Trusted Traders has teamed up with the CIPHE to help you get more recognition in the market.

The Which? Trusted Trader logo sends out a strong signal to customers. It tells them they can be confident of receiving a good service from a reputable business, and it gives them the peace of mind that comes from having protection if things go wrong.

Which? Trusted Traders – part of consumer champion Which? – endorses traders all over the UK, and consumers from all over the UK are able to access the website for free to find traders they can trust.

“As a result of being a Which? Trusted trader we have had many direct contacts from customers engage us to work for them and also, with referrals from other accreditations we hold; the Which? Trusted trader status has helped us stand out against competitors to win the work. It’s a recognised brand that gives people assurances and peace of mind.” Gas Monster Ltd - Wayne Bell

Which? is trusted by consumers

People trust Which? because their recommendations carry weight. As the UK’s largest independent consumer association, Which? has been testing products and services and providing expert verdicts for more than 60 years.

You can count on a Which? endorsement

Consumers value Which?'s Best Buy and Don’t Buy recommendations for products like boilers, cookers and washing machines – this carries over to give consumers confidence in the way Which? Trusted Traders assesses and endorses traders.

The Which? Trusted Trader icon means business

Not everyone can become a Which? Trusted Trader. The assessments are thorough, so if you pass and choose to become endorsed, you’ll be able to use the Which? Trusted traders endorsement logo to help you get the recognition you deserve. Plus, Which? will need to reassess your business every year to keep standards high.

Get another logo that consumers trust

Display the Which? Trusted Traders endorsement logo on your website, vans, clothing, invoices and more. Use it next to your CIPHE logo for more impact with consumers.

All Which? Trusted traders also get:

• A profile on the website. Attract new customers. Create a photo gallery to showcase your best work and ask customers to leave reviews.
• A dedicated account manager. A friendly voice on the phone to answer your questions and help you make the most of being a Which? Trusted trader.
• Help resolving complaints. Customers can access an independent Alternative Dispute Resolution (ADR) service if there’s a dispute.
• Essential industry news. Helpful pointers on aspects of the regulations that affect your business.
• A Which? subscription. Full access to which.co.uk, including our Best Buy boiler report and thousands of product reviews, plus Which? magazine delivered monthly to your business.

CIPHE member offer: 50% discount* on the first 6 months of being Endorsed as a Which? Trusted Trader

How to get endorsed

*Offer for CIPHE Installers is 50% off the Which? Trusted Traders membership fees for six months. An initial assessment fee applies and is non-refundable.

Apply

Get extra recognition and stand out from the rest

When customers see the Which? Trusted Traders logo, they know they’re choosing a business they can count on. It pays to be a Which? Trusted Trader.

To find out more, please call us on 0117 981 2929 and quote PA-LEAF. Lines are open Monday–Friday, 9am–5pm. Standard call rates apply.

Join Which? Trusted Traders with CIPHE - Which? Trusted Traders

The cost of applying depends on the size of your business. If you have fewer than 19 employees the assessment fee is £200 + VAT. Get endorsed and your Which? Trusted trader membership fee starts from £48 a month + VAT. There is a 50% discount on the first 6 months of being Endorsed as a Which? Trusted Trader.